Mercury Marine Launch Avator 20e and Avator 35e in the UK

Mercury Marine Launch Avator 20e and Avator 35e in the UK

Mercury Marine announces the launch of the Avator 20e and 35e electric outboards – raising the bar for performance, ease of charging and connectivity, in a slick and easy to use package.

Major Outboard Manufacturer Enters the Market. 

Mercury Marine have built up a reputation with their petrol outboard motors of rock solid performance, excellent build quality and innovative design.  With the introduction of electric outboard motors from various brands over the last few years, and the huge successes these products have had, it was clear that Mercury would enter the market, and enter the market they have done, in a big way.


First generation electric outboards from a few years ago were a clear proof of concept, but were still lacking in power, and particularly range from what older batteries could provide.  More recently, developments with Lithium Iron Phosphate (LFP) batteries have allowed power, capacity and therefore range to increase dramatically.  Working with Navico's MasterVolt brand, Mercury were able to produce a rugged, marinised 2300Wh lithium battery for the Avator product lineup, which is a safe, reliable power source that's been drop-tested and IP67 rated for water resistance.  

The Avator 20e and 35e outboards generate 2200W and 3700W of power, respectively, at the propeller shaft. The Avator 20e can produce similar acceleration as a 5hp FourStroke outboard, while the Avator 35e generates acceleration that is comparable to a Mercury 9.9hp FourStroke outboard


Offered with tiller or remote steering, both are ideal for powering small vessels, including aluminium fishing boats, micro skiffs, rigid inflatables, tenders, and small pontoons.

The 20e and 35e feature many of the same innovative features as the Avator 7.5e, including industry-first transverse flux motor technology, a vivid full-colour intuitive display and an ambidextrous tiller handle. The new models offer more power and the ability to connect multiple Avator batteries to extend range and run time, plus full access to the Mercury Marine app with the integrated SmartCraft® Connect module.


Boaters can choose to connect directly to one 2300Wh battery for peak simplicity and portability or extend their range and runtime by adding an Avator Power Center and connecting up to four batteries. The Power Center serves as a central hub for power cable connections, allowing for a clean and organised boat installation. Power cable connections to the battery are fast and easy with the tool-less, twist-lock connector. 

Avator smart chargers constantly monitor voltage and current to deliver a safe, effective charge and can shut down to protect the battery if there is an issue. The 230W Avator charger can recharge a fully depleted 2300Wh battery in approximately 10 hours. A higher speed 520W charger is available and can cut the charge time by more than 50%. 

Remote Controls

Avator digital controls deliver instant throttle response with zero hesitation and keep boaters connected with the outboard for easy, safe driving. There are three remote throttle controls designed to fit the helm styles popular on small boats.

Connected Devices

A Mercury SmartCraft® Connect module comes pre-installed on Avator 20e and 35e models, allowing boaters to wirelessly connect the outboard to the Mercury Marine app via mobile device. The app displays a range of performance data points, along with a GPS map with visualised range estimates for planning trips.

Motor and Performance

Avator’s industry-first transverse flux motor technology delivers reliable, quiet power. The Avator 35e electric outboard is 63% quieter than a 6hp four-stroke outboard at full throttle. The motor generates high torque with little effort, maximising battery life and range while contributing to faster acceleration and more efficient overall performance than similar competitive products.

Avator props are crafted of a high-strength, impact-resistant composite material. Their three-blade design maximises thrust for peak battery life with minimal noise.

Working alongside major UK Mercury dealer Cambridge Outboards, Pro Marine Store, a leader in electric outboards and systems are retailing the Mercury Avator range to the UK market.  We have a long history as a specialist in electric outboards and electric boat propulsion in the UK, and have a raft of knowledge and history in advising people on the right electric outboard motor for their needs.

See the Mercury Avator 7.5e here, ready to ship to the UK